Logo and brand identity design
From broad directions to one logo that holds, with the colour, the typography and the applications around it.
A brand that looks the same everywhere, even once somebody else picks it up.
How we work
From the first conversation to delivery, step by step.
What it has to do
Where will it sit, next to whom, and what should somebody remember from it. Without that answer we draw nothing.
Directions
We start broad with six to nine directions and narrow that to three. You see every step, not just the outcome.
Working it out
One direction becomes the logo, with the variants you need: small, large and on a dark background.
The identity around it
Colour, typography and visual language, tested in the places it really ends up and not just on a white page.
Files
A brand book plus every source file, so anyone who works on it after us knows what is and is not allowed.
What you get from us
A brand that looks the same everywhere, even once somebody else picks it up.
Book an intro call- Three directions, one worked out
- Logo and logo variants
- Colour and typography system
- Visual language and applications
- Brand book as PDF
- All source files
What we made with this
Frequently asked questions
Do we need this if we already have a logo?
Not always. Sometimes the logo is fine and only the rest around it is missing: colour, typography, visual language. Then we do that part.
How long does it take?
Six to ten weeks, most of which is waiting on approvals. The funnel from nine to one sits in the first half.
Who owns the design?
You. You get all the source files, even if we don't continue working together afterwards.
Can you also do the site and the content afterwards?
Yes. It's not required: the brand book is made so another party can work with it too.
Curious what we can do for your brand?
In a half-hour conversation we look at your business, your goals and where the growth is. After that you know whether we're the right partner.
