Branding and ads

Ebikepartsdirect · E-commerce · 2026

A new identity for a webshop in e-bike parts, and a campaign that put it to work right away: film, talking heads and static ads on Meta.

The question: Ebikepartsdirect sells batteries and chargers for e-bikes to people who want to be back on the road fast. The shop was running, but the brand had never been designed and the ads had no face of their own.
The approach: We started with the logo and built the identity and the design system from there. Then a campaign: concept, one shoot day, two hero films and sixteen talking-head edits, plus a series of static ads split up per message. The campaign ran on Meta, with the tracking in place.
The result: What the ads say is what the box and the site say: same logo, same colours, same tone.
Services: Brand Development Paid Socials

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