The full marketing of a new clothing brand
KAZU · Fashion · 2026
The full marketing of a new menswear brand from Eindhoven, from strategy to webshop, in the months before the first collection.
- The question
- KAZU is a new brand in quiet, high-end menswear. There was a collection in the making and a philosophy, but no brand out in the world yet: no films, no content, no webshop, no audience.
- The approach
- We work as the brand’s marketing department. Strategy and audience, a film series in volumes (Vol. I shot in the Black Forest), content calendar and templates, the Meta campaign for the waiting list, email flows, and the webshop we design and build ourselves.
- The result
- Vol. I is live, the waiting list is running and the webshop is building towards the first collection. All of it comes from the same strategy.
