Videos and socials for the elections
GroenLinks-PvdA Helmond · Politics · 2026
An election campaign for a local party: ten video portraits of candidates, a main film and the social media management up to election day.
- The question
- A local party has no newsroom and no camera crew, but in the months before 18 March 2026 it has something to say every day. The brief: show the people behind the list, and keep the channels full until the elections.
- The approach
- With each candidate we wrote a one-minute portrait, shot in two days at ten locations in Helmond and edited ten films plus a main film. On top of that the socials: posts, slideshows and the candidate videos in vertical, planned and published on five channels.
- The result
- Ten films with the same structure and a different place, and a feed that kept going until election day.
